If you’re a woman running a blog, small business, or online store, you’ve probably heard that email marketing is one of the best ways to connect with your audience. Social media may get lots of attention, but the truth is that platforms change constantly. Algorithms shift, visibility drops, and it becomes harder to reach the right people consistently.
That’s where building your email list comes in. Your list is yours. It’s the best email marketing strategy to keep direct contact with your subscribers, share special offers, and nurture relationships over time. But when it comes to choosing between email marketing platforms, many small business owners find themselves asking: Which is the best email marketing platform for me?
Two popular email platforms for creative entrepreneurs are Flodesk and Kit. Both promise ease of use, beautiful designs, and features to help you send professional-looking emails that reach new subscribers. But which one truly delivers for small businesses?
In this blog post, I’ll share my honest review of Flodesk, give you a closer look at Kit as a new platform, and compare the two side by side. Whether you’re launching digital products, selling through your online store, or simply trying to grow your email list, this guide will help you make the best decision for your business.
Why Email Marketing Still Works for Small Businesses
In a world dominated by social media, you may wonder if email marketing campaigns are still worth it. The answer is a resounding yes!
Here’s why email marketing is one of the best ways for small businesses and creative entrepreneurs to grow:
- You own your email list. Unlike followers on social media, email subscribers are yours to keep. Even if you switch email providers or platforms, you can export your email addresses and take them with you.
- Reach the right people at the right time. With email automation, you can send a welcome sequence to new subscribers, share special offers with specific actions, and schedule campaigns that land in inboxes at just the right time.
- Build deeper relationships. A series of emails allows you to encourage, teach, and connect with your subscribers in ways that social media can’t always achieve.
- Better conversions. Email typically delivers higher click-through rates and open rates compared to social media posts.
For women running small businesses or even community based ministries, email marketing tools provide a great way to combine professionalism with personal connection. And with the right email marketing platform, sending beautiful emails is easier than ever.
[Disclaimer: Please note this post may contain affiliate links. This means I may receive a commission if clicked at no extra cost to you. Though the opinions remain my own.]
What to Look for in an Email Marketing Platform
Not all email providers are created equal. When deciding between Flodesk and Kit—or any other platform—it helps to know what features really matter. Here are the essentials every small business owner should consider:
1. Ease of Use
If you’re not tech-savvy, you’ll want an intuitive email builder that doesn’t require a steep learning curve. Drag-and-drop email templates and a user-friendly platform can save you hours of frustration.
2. Email Automation
The best email marketing platform allows you to set up automated sequences: a welcome sequence for new subscribers, a nurture campaign, or even automated reminders for your online store.
3. Beautiful Templates & Professional Designs
Beautiful designs matter. Professional-looking emails with customizable templates make a lasting impression. Pre-designed templates help you send beautiful emails quickly without needing a graphic designer.
4. Advanced Features
As your business grows, you’ll want features like A/B testing for subject lines, advanced segmentation for targeting the right people, and data-driven decisions to refine your campaigns.
5. Pricing & Plans
For small business owners, cost matters. Some platforms offer a free plan or free trial, while others provide unlimited subscribers for a flat rate. Always look at the number of subscribers included, whether unlimited emails are part of the deal, and whether new features come at an extra cost.
Flodesk – Full Review & Key Features
Flodesk has quickly become one of the most talked-about email marketing tools for creative entrepreneurs. Known for its beautiful templates and intuitive interface, Flodesk is designed to help small business owners create professional-looking emails with ease.
Key Flodesk Features
- Flat-Rate Pricing – Flodesk pricing is simple: one flat rate with unlimited subscribers and unlimited emails. Unlike many email providers that charge based on the number of subscribers, you can grow your entire list without worrying about increasing costs.
- Beautiful Templates – Flodesk is known for its gorgeous, pre-designed templates. Creative entrepreneurs love how easy it is to send beautiful emails that match their brand.
- Flodesk Forms – With opt-in forms, you can capture email addresses right from your website or landing pages. Link actions allow subscribers to segment themselves based on specific actions they take.
- Flodesk Checkout – Sell digital products and digital downloads directly through Flodesk without needing a separate website platform. This is a great feature for small businesses selling creative products or resources.
- Ease of Use – The drop email builder makes it easy to create emails without a steep learning curve.
Pros of Flodesk
- Intuitive email builder and user-friendly platform.
- Unlimited subscribers and unlimited emails.
- Beautiful designs and professional-looking emails.
- Great for small businesses and creative entrepreneurs selling digital products.
- No extra cost for growing your list.
Cons of Flodesk
- No free plan (only a free trial available).
- Flodesk pricing may be an extra cost for those just starting out compared to free plans offered by other providers.
Personal Experience: In my first year of Flodesk, I was amazed by how easy it was to create beautiful sales pages, send my first email, and build a welcome sequence for new subscribers. It’s a great place for women who value ease of use and beautiful templates.
Kit – A Closer Look at This New Email Marketing Platform
Kit is a new email marketing platform that’s starting to gain attention among small business owners. While not as established as Flodesk, it brings some advanced features that appeal to data-driven entrepreneurs.
Key Kit Features
- Email Campaigns – Create email campaigns and series of emails to nurture new subscribers.
- Automation – Build a welcome sequence and automated responses based on specific actions your subscribers take.
- Integration – Works well with your online store and website platform to capture email addresses and grow your list.
- Advanced Tools – Includes features like A/B testing for subject lines, advanced segmentation, and data-driven decisions.
- New Platform – As a new tool, Kit is continuously rolling out new features to support small businesses.
Pros of Kit
- Strong advanced features for those who want detailed data.
- Great feature set for creative entrepreneurs who like to make data-driven decisions.
- Allows for flexible customization of email campaigns.
Cons of Kit
- Smaller number of beautiful templates compared to Flodesk.
- Learning curve for beginners who prefer ease of use.
- Paid plan may require a credit card with possible extra cost for advanced features.
Flodesk vs. Kit – Side by Side Comparison
Let’s take a closer look at how Flodesk and Kit compare in some of the most important areas for small business owners:
| Feature | Flodesk | Kit |
|---|---|---|
| Ease of Use | Intuitive interface, user-friendly platform | Steeper learning curve |
| Design | Beautiful templates, professional-looking emails | Fewer templates, more functional designs |
| Pricing | Flat rate, unlimited subscribers & unlimited emails | Paid plan, may have extra cost |
| Features | Flodesk Checkout, opt-in forms, link actions | A/B testing, advanced segmentation, data-driven decisions |
| Best For | Creative entrepreneurs wanting beautiful emails | Small businesses wanting advanced features |
Which Email Marketing Platform is Best for You?
So, which is the best email marketing platform—Flodesk or Kit?
- Choose Flodesk if you value ease of use, intuitive email builders, and beautiful designs. It’s a great way to get started with email marketing campaigns, build your list, and sell digital products through Flodesk Checkout.
- Choose Kit if you’re looking for advanced features, want to test subject lines with A/B testing, and need detailed segmentation. It’s a new platform with a learning curve, but it offers great things for data-driven business owners.
Either way, both platforms can help you grow your email subscribers, increase open rates, and improve your click-through rates.
The Best Way to Start Your Email Marketing Efforts
If you’re a creative entrepreneur or small business owner, email marketing is one of the best ways to build meaningful connections with your audience. While social media may come and go, your email list is the one place where you can consistently show up for the right people at the right time.
Whether you decide to enter Flodesk with its beautiful templates and flat-rate pricing, or try Kit for its advanced features and data-driven approach, the most important step is to start.
Both platforms offer a free trial, so you can explore the features and see which one fits your email marketing strategy best. I encourage you to take advantage of those free trials, test the platforms, and choose the one that aligns with your vision.
💡 Pro Tip: If you decide on Flodesk, you can use my affiliate link (I earn a small commission at no extra cost to you) to get started with your first year of Flodesk at a 50% off discounted price and lock in the unlimited plan without worrying about tiered pricing which will change in November 2025. It’s a great way to support my blog and your own email marketing efforts.
