Convert Content to Cash How Entrepreneurs & Coaches Can Leverage Reels/TikToks to Book More Clients

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Would You Like to Convert Content to Cash: How Entrepreneurs & Coaches Can Leverage Reels/TikToks to Book More Clients? You'll Want to Tune In for this Episode to Learn How you can do just that and so much more. 

We have a special series coming to you to further equip and encourage you as you plan for a radiant life you love and fearlessly create. 

In this episode of The Fearless Creator Podcast and The Radiant Pearl Living Podcast …You can access the show notes and all that we discussed at

I am interviewing our special guest speaker, Shamara “Star” Cox and I’m excited for you to listen to what we recorded recently just for you!

Today’s episode is brought to you by:

The Fearless Creator Summit at

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Now, let’s get to our fabulous & fearless interview….

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*Fearless Points from this episode and transcript:

  • [00:00:00] Stacy Zant: Hello, fearless creators. I'm so excited that you're here today and I'm so delighted to have with me the one and only Shamara star Cox. I'm gonna share with you why she's the perfect person to speak to the topic that she is bringing to you as listeners and participants in the fearless creator summit.

    And it's just such an honor to have her share her expertise with. Shamara star Cox is a TV producer and innovative content creator who teaches coaches and creatives, how to create binge worthy content that converts to influence in income and impact her creativity dominates the social media space with viral videos.

    She leverages movie industry secrets to teach her clients how to master video marketing and social. Selling growing up in an under-resourced community star was inspired early [00:01:00] on to amplify black women's voices. She wrote and directed two short films that were recognized as an official selection in the San Francisco black film festival and Brooklyn girl film festival.

    She does such a plethora of amazing things, and you're going to learn. Just how amazing she is as you tune in and you listen to this interview and to presentation. And so I wanna welcome you star .

    [00:01:28] Shamara “Star” Cox: Thank you so much. That was a wonderful introduction. I love when people are reading my bio, I'm always like, who's that?

    Who, who are you introduced?

    [00:01:37] Stacy Zant: it's you girlfriend. It's you .

    [00:01:39] Shamara “Star” Cox: Thank you so much for having me here. I am super excited for the fearless creator summit, and I just feel super honored to be here, to be able to share some expertise on content creation for Instagram and for TikTok, so that you can learn how to create, how to convert your followers into.

    [00:01:56] Stacy Zant: Oh, my gosh. I just absolutely love it. Thank you. Thank you for just spending [00:02:00] this time with us. And I'm excited for you to go right into something that everyone always wants to know. How would you define being a fearless creator in your own terms, in your own words, let us know what it means to you to be a fearless

    [00:02:15] Shamara “Star” Cox: creator.

    So what it means to me to be a fearless creator is someone who is bold, someone who is persistent and consistent in creating content with messages, that's going to empower, inspire, and transform the lives of the people who are watching. It doesn't matter what happens. Doesn't matter how many times they fall down.

    Doesn't matter how many times they are, wanna run away. They stand still and they're like, I'm gonna stick to this because I know that there's a bigger purpose attached.

    [00:02:45] Stacy Zant: Amen. Oh, I love that. That bigger purpose attached to it. Yes, yes. Yes. I want you to let us know. How did you decide what it is you would fearlessly create?

    [00:02:56] Shamara “Star” Cox: All right, y'all ready for this story. cause I wasn't [00:03:00] always like on this journey. So for me I've been a TV producer probably for the last 12 to 14 years and that's all I've wanted to do. I wanted to produce television shows films. I wanted to write the stories. But in 2020 God called me to quit my job.

    So I was working as a TV producer at a E television networks and called me to quit my job. Now here's the thing. I was scared. I was so afraid to leave something that was secure. Something that I can rely on. And God said to me, why are you so afraid? And that was the reality. If I kept praying and asking, God use me, and there's nothing that's gonna get in my way.

    If he asked me to do something that required me to step out in both faith, then why was I so afraid? And so I said, all right, God, because I have you behind my back, I'm gonna go ahead and quit. And so I quit. My supervisor was super shocked. She actually was fighting for me to stay. She offered me a 13 point 5k increase and I was.

    Okay. God, maybe this was the plan. Maybe the plan was so I [00:04:00] could be able to negotiate. And he said to me, you can choose to take the increase or you can choose to break the spirit of fear in your family. And I was like, I'm taking the increase now I'm kidding. I didn't take the increase. I chose to break the spirit of fear of my family.

    Right? So that took eight months of me spending time in God's presence. Now, at this point, I didn't really have that much money in my bank account. So I'm like, Lord, I'm applying for jobs. No one's hiring me. And then God says to me, start creating content full time. And I'm like, you want me to do that sounds bizarre.

    What do you want me to do? And I start creating transition videos for Instagram and for TikTok, but here's the thing, fear was coming up again for me because I tried this type of editing in grad school and I failed at it. So I kept thinking, there's no way that I'm gonna be able to edit like this and people are gonna like.

    Well, I said, I'm gonna overcome my fear. I'm gonna step out. Anyway, started creating these videos and they started going viral and I was like, wait a second. And then my follower account [00:05:00] went up, but my bank account was not. And I was like, God, what's going on? How come I'm getting the followers when I'm not making the money.

    And God said, start making offers to your audience. And that's when I realized, wait a second, God is showing me how to make money on my own. He was giving me the power to get. So, how did I land on this type of content? because I decided to step out on faith and overcome my fear. I decided to go back in my life, something that I failed at and become excellent at it.

    And now I'm teaching others how to do the same with their content so that they can reach their followers, reach their customers, attract them and convert them. Wow.

    [00:05:39] Stacy Zant: So powerful star. I just love how you took the time to just share even the foundation. What you were going through, cuz so many people don't look at their situation and see that they have a choice to make, right.

    That obstacle between a rock and a hard place. And sometimes it's just pushing through the [00:06:00] fear that you spoke about. That's going to allow them to fulfill walking their purpose and fearlessly create. Oh my gosh. So powerful. So I want you to share with our listeners and our view. When it comes to planning to fearlessly create because you have to be a good steward of your time.

    When you have a lot of things going on, maybe you have a household to run and you, you know, you have a business ministry, all these different hats that we wear as fearless creators and multi passionate beings. And so people are always curious to know, how do you plan to accomplish the thing that you know, you need to do?

    Season. So I'd love for you to break down maybe your routine or a planner system, the way in which you like to plan to fearlessly create.

    [00:06:47] Shamara “Star” Cox: So what I notice whenever I'm planning to ly create that each season is different, right? So sometimes my seasons are monthly, sometimes they're by quarter, but whenever it comes to me creating my schedule, it's quarterly.[00:07:00]

    I don't realize it's quarterly until I'm spending time with God. And he's like, this is what you need to focus on. Right? So, what I do is I have a morning routine that helps me to be grounded during the day I wake up in the morning. I pray. I spend time with God. I work out cause I gotta keep my health up.

    Cuz creating content is no joke. Okay. I, I trade stocks and options because I've gotta keep my wealth up because creating content is no joke. Right. And then I joined one of my one of my good friends. Her name is Natalie Martin. I joined her morning motivation rooms on clubhouse so I can get pumped.

    Because, like I said, creating content is no joke. Right? so that is my morning routine. And then I have a schedule and my schedule is different for each day, but there's a goal attached to it. And when I accomplish the goal for the day, then I feel actually accomplished. Right. So my goals are always attached to, what's gonna move me closer to my destination.

    So I have a destination, a destination in mind, and each goal needs to leave me there. Now the destination may not be for a [00:08:00] year. It may not be for five years, but each goal that I set needs to be the bridge that walks me to my destination. And then from there, I have an evening routine, which is praying, spending time with.

    And getting to bed early so I can get back up early and have the energy that I need in order to create. So my biggest thing is being disciplined, right? Having the morning routine, having the schedule, having the evening routine helps me to be disciplined, but then also being true to myself. Right. I wake up in the morning.

    I make my bed. Right because I want my room to be bright. And I also want this to add to my discipline. I put on clothes, like I get dressed and I do what I need to do as opposed to working in my night clothes. Cuz I wanna show myself like, Hey girl, people are waiting for you to show up. So you show up for yourself too.

    I make sure that I take that time for self care because if I don't, how am I gonna be able to pour into others when I feel empty? Right. Getting enough rest, resting my mind and. I eat a big breakfast every morning. I do. I'll make pancakes, sausage, eggs, potatoes, like every morning tea, [00:09:00] because I, I love myself and I wanna love on myself.

    And then when I'm creating my content, now that gets to be portrayed. And my energy is transferred to my audience. And now they're like, oh man, I'm really loving what it is that started sharing. Like all of this helps me to stay on track, stay on schedule, be disciplined and create content. That's really gonna Edify my audience.

    So powerful.

    [00:09:22] Stacy Zant: I love that. Can I come over for break fast?

    [00:09:27] Shamara “Star” Cox: come on over, come on

    [00:09:28] Stacy Zant: over. Oh, my word. I love that. Oh, I keep it simple in my household. When you say all that, I'm like, that's like what? I'm going on vacation. So guys, you need to get on. Shamara star Cox's level. Okay. You need to make sure that you cook yourself a grand feast of a break fast and I'm from the island.

    So that's why I say it a little different, but you are as well. So you get me, but you know, it's amazing. I love that you broke down the routine and really shared some real [00:10:00] strategies for people to really think about if they are setting themselves. For success and to win, recognizing that you have these goals, that's leading you to your ultimate goal and plan and what it is that you have been purposed to accomplish.

    I don't think we do enough of that re recognizing that it really is a trickle down effect, and one thing does lead to the other. And so I want you to share with us because you've already given us so much. And you're gonna be loading some incredible tips when you're looking to convert your content to cash.

    And you said it, it is no joke creating video content. You have to show up with the energy show up with a plan. and it's important to even plan in advance. This is where the discipline is, is, is a requirement, right? So people can receive what they need from you when you both show up together. And so I want you to just spend time in letting people know why [00:11:00] they should tune into your session.

    And then. You've been generous because you're giving them a freebie that is linked below and it doesn't stop there. We'll talk a little bit more about what more they're going to get access to after you share about those two

    [00:11:14] Shamara “Star” Cox: things. Absolutely. Yes. If you are an entrepreneur and you're a coach or you're a small business owner, and you're struggling to create content that actually converts to cash or book more customers on Instagram book, more customers on TikTok.

    Here's why you wanna tune into my segment because I'm gonna share with you some movie industry. Secrets that you can implement right on your page. These are simple secrets that we don't even recognize because you're not in the industry, but they have maximum impact on your page so that you can attract your ideal customers and convert your followers into customers.

    But not only that. Build a loyal relationship with them. We talk a lot about converting our content to cash, but the biggest thing is building a loyal [00:12:00] community. One who has a relationship with you. We're gonna talk about how to be consistent. We're gonna talk about how you can actually create content that is engaging enough to catch the, the, the attention of your audience.

    And then how do you nurture them? How do you continue to foster that relationship? So that when they are ready, they will actually buy from you because you are top of mind. And then the freebie that I have for you is a free content calendar for the month, along with 31 content ideas for your videos. I know that consistency is hard.

    Content creation. Ideas is hard coming up with them on your own is hard. So I did all the hard work for you. All you gotta do is get access to it, download it and start plugging in your information. I even have the titles there for you so that when, when you're ready to shoot your videos, you're good to go.

    Took care of all the hard work to make it easy just for you.

    [00:12:54] Stacy Zant: Love love, love that. Thank you again for thinking of all the things, you [00:13:00] know, that will really help those who are on the fence about whether Instagram or video marketing or creating content in this form. Can work for them. They're receiving the kind of help they need to say.

    Yes, I can. And fearlessly just do that thing. So I want you to let them know also about what you've included in the power pack. And guys she's been so generous to include the optimized to monetize Instagram master. And you know, when you upgrade to the V I P all access power pack, you're GA gaining not only resource from one.

    All the speakers who've contributed a collective host of resources that will help you to be watched fearless and to use your gifts and be profitable, which is our theme in the fearless creator summit. And so Shamara, I'd love for you to just share with us a little bit about that as

    [00:13:56] Shamara “Star” Cox: well. Absolutely. So I really wanted to [00:14:00] include this master cap class because here's the thing I teach my clients how to create binge worthy content, right.

    That converts to influence income and impact. Now this binge worthy content is a strategy that I love to teach my clients. Why? Because whatever you binge you buy, we know this because of Netflix. because of Hulu because of apple music, a lot of us are binging this and then every month we are paying the price for it.

    Right. However, even if I teach you how to create binge-worthy content, if you don't know how to show up online, if you don't know how to be found by your ideal customers, then all of that is gonna be for nothing, because you're gonna have this wonderful, beautiful content that's sitting there that no.

    Seeing, and I'm sure a lot of you are feeling that now you're pouring all of your heart earned time. All of your energy into creating these reels. And you're, you're realizing that the views are so low, your following is not high. And that is because you cannot be easily found on Instagram. You are actually still invisible.

    [00:15:00] So this masterclass is gonna help you to show up, be found by your ideal customers when they are searching for you and for you to be stand. Among your competitors, right? And then when you are creating your content, now they will be able to easily find you. So that is what the optimize to monetize Instagram masterclass is all about how you can increase your visibility on Instagram and be found by your ideal customer so that when you're creating your content and when you're making your offers, someone can see it.

    Your ideal customers can see it and actually want to.

    [00:15:34] Stacy Zant: Yes. Oh my gosh, everything you're selling right now, I wanna buy it. So guys, you know, if you can see and receive the energy of what it is that Shamara star Cox is putting out there, then you don't want to sleep on this opportunity. And I'm excited once again, thank you for your generosity.

    And you know, she she's always like this. Even when we do our weekly rooms and so forth [00:16:00] on a clubhouse with our team. Amazing the storytelling. There's so many aspects that you can watch and learn from tremendous speakers like we have here. So I want you now to just take it away. Star. That's what I always love to call her.

    So star, I want you to just take it away, go into your presentation and do your thing and guys make sure you have your fearless creator notebook workbook out. So you can take notes and maximize this.

    [00:16:33] Shamara “Star” Cox: That's gonna help you to increase your visibility on Instagram so that you can start converting your followers into customers. and that's what I have for you today.

    [00:16:45] Stacy Zant: Yay. Oh, my word, love it. This has been so. So much gold, so much richness. I hope everyone was just taking it all in. I really believe not only was this binge worthy, but they're gonna have [00:17:00] to go back and watch this a few times because I mean, I believe star is such a masterful storyteller and she brings it every time, every week when we all get together as fearless creators.

    And it's just so powerful. That she's broken down some of these insider secrets for you to apply today, and then you don't have to do it on your own. She will hold your hand. So make sure that you get the link below. We'll have length the freebie. Yes. If you are a V I P power pack, all access pass holder, you're going to get that additional resource and masterclass that she has just spoken about.

    And then yes, we will link her particular. Program the inner circle right here on the presentation page so that you can check that out, access apply, do what you need to do. Because I am an advocate. I can say that Shamara that for myself, I have found people who would stumble across my Instagram [00:18:00] and you didn't have to do the work in the moment.

    It was them looking through, checking out and maybe, you know, binging on your content that they said, okay, I need to go ahead and enroll in something she's doing, I need to support. They don't just follow, they convert. And it's amazing because you don't realize until you get the feedback. And even the, before we did this, we said, okay, we're gonna do some.

    Some behind the scenes, you wanna share those things right in the story and get people excited. I'm always looking forward to the countdowns of just like you said, the hallmark or the amazing movies that we watch. You need to take a page out of their book and Shamara star Cox is giving you access and insight to all of this.

    So. Definitely. We wanna encourage you. And I think more than anything, you are preaching in so many ways, even to myself, I'm motivated. I hope you're motivated as well. Not just taking notes, but taking action. And so I want to just encourage you in this moment. We're here to remind [00:19:00] you your incomparable.

    Your gift is incomparable. What your purpose to do is so unique and it is needed. And so we don't want anything to stop you. Really using your gifts, being fearless and profitable. And so if, if you can just take the moment even to see what star is doing, you know, myself, all of those who are participating on their social media outlets go to the Instagram now.

    Right? You you'll see that on the, meet the speakers page, how you can connect with them. and find out, okay, what are things that I can even apply? Maybe send them a message and learn and then take action. TikTok. You mentioned that as well. I mean, oh my word, so many new social media plots. Forms, and you don't wanna be left out of what can work for you.

    And so with that star, any last word that you wish to share and let people know how they can connect with you so that we wrap this up with a pretty be and [00:20:00] release everyone to fearlessly

    [00:20:01] Shamara “Star” Cox: create. Yes. I just wanna say, Stacy, thank you so much for having me as a guest speaker. This has been such an amazing experience and to all of you, fearless creators, I am wishing you all the best.

    This is your season. Don't hold back because fear is calling your name. No, it's. Said step out on faith and do the thing that God is calling you to do. People are praying for you. They need your content so that they can get motivated to. So if you are super motivated by this and you absolutely loved everything that I was sharing, feel free to follow me on Instagram at book of star underscore and TikTok at book of star.

    Well, you'll get some more content that's going to help you show up fearlessly so you can create.

    [00:20:45] Stacy Zant: Yes. And with that until next time, remember, use your gifts be fearless and profitable. .

Final Call to Actions:

As we continue to share multigenerational stories that inspire, I want to invite you to tell a friend about this podcast. Tag me on Instagram or Facebook what was your greatest takeaway when it comes to what you can do fearlessly.

Remember, we love being social and hearing from you! So connect with each other and me on Instagram @LadyStacyZant where I personally respond and reshare your highlights of your takeaway when you tag me! You can also connect on the Fearless Creator Facebook page and group! Use #TheFearlessCreator for a chance to be featured.

If you are a person who loves to see, watch and do, we plan to bring more live interviews to you over on our YouTube channel!


Outro-Listen to the stories of our elders, millennial mentees who’ve become mentors themselves as you strive to find your purpose. Delve deeper in the discussion and ideas through journal questions and tips provided in our weekly newsletter. Thank you for listening to The Fearless Creator Podcast and The Radiant Pearl Living Podcast with Stacy Zant Visit us at and I look forward to connecting with you as I encourage you to Fearlessly Create!

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This week’s journaling questions are:

  1. What steps will I take to fearlessly create content today?
  2. How will I actively find ways to create fearlessly in this season?
  3. How will I share my story and experiences after I have exercised the discipline of journaling, planning and working towards my goals effectively?

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Convert Content to Cash at The Fearless Creator Summit with Shamara Star Cox

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